A Sai Ta Launches His Own Label ASAI
London-based designer A Sai Ta’s work has a rising cult-following due to the consistent involvement of both his Vietnamese and Chinese ethnicities. The artist wants his heritage-based designs to help extend the understanding of Asian culture.
The label ASAI is known for its immense multicultural content that combines extreme art with contemporary fashion.
A Sai Ta exaggerates long tips and toe nails to draw attention to the relatively new uprise of a Vietnamese overseas nail industry.
A Sai Ta’s designs seek to expose Asian stereotypes. He packages his products in Chinese take-out boxes to comment on how the Chinese has catered to a Western audience.
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